We all know that feeling when someone refers a new customer to your small business. It’s awesome! But do you know how referrals happen? Did you know that word-of-mouth advertising isn’t the same now as it used to be?

In this episode, I talk about the modern referral. I discuss what has changed over the last 10 years and where your future customers/clients/patients are going to get their recommendations. Let’s get into it.


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Jerry Kennedy
Jerry Kennedy

Retired chiropractor, Jesus-follower, father of 3, podcast host, and founder of Purpose Local, a place for Christian small-business owners.