027: What Makes A Great Small-Business Logo?
Most small businesses have a logo, but often small-business logos are terrible. Small-business owners frequently pick their logo without giving it much thought. They don't consider whether that logo is
Jerry Kennedy
Retired chiropractor, Jesus-follower, husband, father of 3, podcast host, local marketing nerd, and founder of Purpose Local.
026: Google Adwords vs Facebook Ads For Small Business
Most small businesses, especially when they are first getting started, could use some more customers. Often times there are a lot of people who would buy from you, but they
025: Is Your Small Business Confusing?
Confusion is NOT your friend when you own a small business. Unfortunately, many small-business owners are so close to their business that they have a hard time putting themselves in
024: Who Should You Avoid Listening To?
These days, you can't throw a rock without hitting a couple of marketing gurus. Seems like everyone has a podcast, a book, or some course that is going to teach
023: A Common Small-Business Lie
Building a successful local business is tough...even when you do everything right. If you are unknowingly lying to yourself...well...that makes building a successful local business is even more difficult. In this
022: Why Does God Make Us Wait?
Whether you are a Christian or not, growing a successful small business is difficult. Even if you do everything right, the process of growth usually takes longer than we all
021: Ranking High On Google Matters
So your small business isn't in the top 3 of Google in your area. Who cares? None of your people come from the internet anyway...right? WRONG! In this episode, I talk
020: How Do Customers Choose You?
Most of your future customers have options. You aren't the only place to get the product/service that you sell. Because of that, customers can be picky. In this episode, I
019: Are Negative Reviews Bad For Small Business?
Are negative reviews the end of the world for your small business? Some business owners act that way. Is the goal to have a perfect 5-star rating? In this episode, I