Whatever you do, do it heartily, as to the Lord and not to men – Col3XXIII
About Purpose Local
The life of a small business owner isn’t for everyone. I would argue that it isn’t for most people. Typically, small business owners are overworked, underpaid, and overstressed. Owning your own business always sounds good to anyone who hasn’t done it, but for those of us who have, we know that owning a local business requires perseverance, hard work, and a lot of grit.
If owning your own business is so hard, why do people do it? Well, for starters, owning your own business can be incredibly rewarding. Many business owners, especially believers, feel that owning their own business is part of their calling…it’s part of their purpose.
In Ephesians 4, the Apostle Paul encourages believers to talk worthy of their calling. For those of us who are Christian business owners, walking worthy of our calling means building a successful business and seeing it grow.
The Bible also tells us that “Iron sharpens iron.” We are stronger together than we ever could be apart. That’s the heart behind Purpose Local. Purpose Local was created by a Christian business owner for Christian business owners. Its purpose is to provide Christian business owners with tips, tools, and a supportive community that will help them grow their local small business.
About The Founder
Hi. My name is Jerry Kennedy. I’m the founder of Purpose Local, a place where Christian business owners get connected and grow their local businesses.
Technically, I am a doctor. I always like to joke that I’m not a “real doctor.” I’m just a chiropractor…or at least I was. I owned and operated a successful chiropractic practice for 9 years in Southern Illinois.
One of the things that I learned about myself over my time in practice is that I loved the business side of being a chiropractor more than I loved the chiropractor side of being a chiropractor. That makes me an oddball because it’s the exact opposite of how most chiropractors feel.
Most chiropractors are excited about being chiropractors but end up getting stuck doing business and marketing. In fact, a LOT of local business owners find themselves in the same boat. They love doing their work and providing a particular service. The business side of things is sort of a drag. If that sounds like you, you are definitely NOT alone.
Online Marketing Guru?
After 9 years, I closed my practice with the intention of getting into online marketing and creating information products. I created a couple of neck pain and back pain relief courses and wrote a couple of Kindle books thinking that was going to be the next career chapter of my life.
Turns out, I wasn’t very good at it. To be fair, it’s probably more accurate to say I created some good products, but they were products that very few people were interested in buying.
If I’m being honest, I was only creating those products to make a buck. My heart really wasn’t in it. So the fact that it didn’t go very well is really a blessing in disguise. It’s one of those times that God says, “No” to your prayers and it turns out you didn’t really want what you were praying for. (Have you ever been there?)
Back In Chiropractic?
A few years after I closed my practice, I found myself back in the chiropractic world, but I wasn’t seeing patients. Instead, I was helping other chiropractors with the business and marketing side of things. I went back into chiropractic as a mentor/coach, and that’s been my role for almost 4 years now.
I really enjoy helping chiropractors grow their businesses. I guess it’s because I used to be the person that I now help. One of the things I say all the time is, “I’m trying to go back in time and help 24-year-old Jerry.”
I know what it’s like being a young business owner. Growing any business is hard, even if you know what you are doing. If you don’t really know what you are doing, it’s SO MUCH harder.
What’s The Purpose?
This brings me to Purpose Local. Over the last several years, I have had many non-chiropractic business owners tell me that they enjoy the podcast, videos, and articles that I create for my docs. Typically, the conversation goes something like this, “I listen to your podcast all the time. It’s really helpful for my business even though I’m not a chiropractor.”
The first time it happened I thought it was sort of strange. Why would someone who’s not a chiropractor listen to my business and marketing podcast for chiropractors?
At this point, I have had the “I’m not a chiropractor but I listen to your podcast” conversation many times. The more I thought about it, the more I realized that the VAST majority of what I talk about is NOT chiropractic specific. I provide business and marketing tips/tools that can be applied to almost any local business.
In fact, over the last several years I’ve helped many different friends and family members with their non-chiropractic businesses. The common thread amongst those friends and family members was that they were all fellow believers.
One reason I was helping them was that I cared about them. The other reason was that I have a heart for seeing fellow Jesus followers thrive. I believe that when Christian business owners thrive, they are put in a position to make a greater impact for the Kingdom.
So to make a long story short(er)… I decided to start Purpose Local. I have a heart for fellow Christian business owners. My desire is to help them grow their businesses, see them become leaders in their local communities and help them have a greater impact for the Kingdom.