There are a lot of different ways that new customers will discover your small business. Understanding the most common avenues will help you make better decisions about your current marketing and your marketing plans for the future.

In this episode, I talk about 5 common ways that new people find out about your local business. I discuss the pros and cons of each, and I talk about why some marketing channels work better than others…depending on your business. Let’s get into it.


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Jerry Kennedy
Jerry Kennedy

Local marketing nerd, retired chiropractor, Jesus-follower, husband, father, podcast host, and founder of Purpose Local.