Most small businesses have a logo, but often small-business logos are terrible. Small-business owners frequently pick their logo without giving it much thought. They don’t consider whether that logo is helping their business or not. That’s a mistake.

In this episode, I talk about 3 things that make a great small-business logo. I also give you several real-world examples of logo upgrades, and I share with you my current favorite logo (and it’s NOT mine). Let’s get into it.


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Jerry Kennedy
Jerry Kennedy

Local marketing nerd, retired chiropractor, Jesus-follower, husband, father, podcast host, and founder of Purpose Local.