Most of your future customers have options. You aren’t the only place to get the product/service that you sell. Because of that, customers can be picky.

In this episode, I talk about the different pathways that customers use to choose products and services. I talk about why websites and reviews are important in 3 of the 4 pathways. I ask small-business owners a simple question, “Would you choose you?” Let’s get into it.


We Can Help Get More Customers

Better Google rankings, reach more people, and take your local business to all new heights.


Jerry Kennedy
Jerry Kennedy

Local marketing nerd, retired chiropractor, Jesus-follower, husband, father, podcast host, and founder of Purpose Local.